Landscape Report

The Retail Media Networks Landscape, Q4 2023

Forrester’s Overview Of 29 Vendors

November 20th, 2023
With contributors:
Emily Collins , Melissa Bongarzone , Angela Lozada , Christine Turley


You can use retail media networks (RMNs) to reach high-intent audiences, buy media on and off retailers’ owned and operated properties, and optimize advertising’s revenue impact. But to realize these benefits, you’ll first have to select from a diverse set of vendors that vary by size, type of offering, geography, and use case differentiation. B2C marketers should use this report to understand the value they can expect from an RMN, learn how vendors differ, and investigate options based on size and market focus.

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