Summary
Revenue enablement leaders are tasked with maximizing sales rep productivity, which requires them to focus on reps’ efficiency and effectiveness. Many functions seek to support sales efforts around both elements, but a dedicated enablement function is at the center of this mission, managing the delivery of programs and technologies that drive rep productivity. In this report, we define the impact of revenue enablement and provide a deeper dive into the range of responsibilities that are present in high-performing organizations.
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