Charter Report

The Revenue Operations Charter

October 5th, 2022
With contributors:
Laura Cross , Steve Silver , Anne Slough , Ella Sullivan , Ellen Lind

Summary

A revenue operations charter is a set of organizing principles designed to maximize revenue and performance and ensure the alignment of revenue engine planning, processes, technology, data, and measurement across the organization. In this report, we detail the elements of the revenue operations charter, which can be used to facilitate collaboration with the revenue operations function among all company executive stakeholders, marketing, direct and indirect sales, customer marketing, and interlocking employees and departments.

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