The Revenue Operations Charter

October 5th, 2022

Cristina De Martini VP, Research Director

With contributors:

Laura Cross , Steve Silver , Anne Slough , Ella Sullivan , Ellen Lind

Summary

A revenue operations charter is a set of organizing principles designed to maximize revenue and performance and ensure the alignment of revenue engine planning, processes, technology, data, and measurement across the organization. In this report, we detail the elements of the revenue operations charter, which can be used to facilitate collaboration with the revenue operations function among all company executive stakeholders, marketing, direct and indirect sales, customer marketing, and interlocking employees and departments.

Want to read the full report?

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.