Many organizations make hasty, siloed decisions when purchasing revenue technology, resulting in a fragmented stack full of disconnected data, redundant capabilities, and high operational costs that creates an inconsistent customer experience. In an environment driven by AI hype, intentional decision-making protects organizations from tool sprawl and enables a future-ready, high-performing technology foundation. Revenue operations leaders can use The Revenue Technology Management Framework to establish a disciplined, outcome-driven selection process that ensures technology investments enhance the customer journey and provide value to the business.