Trends Report

The Role Of Customer Success In Building Trust

July 12th, 2022
With contributors:
Amy Bills , Laura Ramos , Caroline Robertson , David Morrison , Pippin Evarts , Ellen Lind


Customer success plays a significant role in building and nurturing the relationship between the company and the customer, directly influencing customers’ experience and the value they receive. These efforts by the customer success team lean on the key levers of trust to help deliver the appropriate experience and drive successful outcomes. This report describes the customer success function’s contribution to the levers of trust in B2B organizations.

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