The robotic process automation (RPA) market consists of nearly 200 diverse companies. But is the current value warranted? How far beyond task automation does RPA have to go? Do RPA platforms need to be the masters of end-to-end automation, embed diverse AI components, and serve as the application platform for employee robots, and if so, is this bar too high? This report helps enterprise architects understand the current market restructuring, the available platform options, and intelligent automation’s (IA) role, and defines the seven areas of innovation that RPA needs to achieve parity with current valuations.