Trend Report

The Search Marketing Operations Scorecard

 and  two contributors
Dec 04, 2014

Summary

Marketing leaders looking to evolve current search marketing efforts into customer-obsessed discovery marketing programs will find they can't do so without setting up a solid operational foundation that includes governance, process, team, and measurement. This report was originally published on July 26, 2013; Forrester reviews and updates it periodically for continued relevance and accuracy.

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