Vision Report

The Seven C's Of Web Content Management

February 2nd, 2011
With contributors:
Matthew Brown , Joe Dang

Summary

The web content management (WCM) market is currently experiencing a significant evolution as requirements for those platforms have grown beyond just managing web content. Instead, organizations need WCM to help support rich, contextual, engaging, cross-channel experiences. The growth of new content types, the emergence of new channels, and the increased expectations of customers all drive this significant change in WCM. Now, content and collaboration (C&C) professionals need to remember that the "C" in WCM no longer stands for just content. Instead, they must keep in mind the additional C's as well: context, channel, consistency, community, consumer behavior, and creation.

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