Trends Report

The Singapore Customer Experience Index, 2020

How Brands Build Loyalty With The Quality Of Their Experiences

October 5th, 2020
With contributors:
Frederic Giron , Harley Manning , Nancy Lin , Bill Nagel


How well do leading brands build loyalty with the quality of their customer experience (CX)? In this report, we reveal the scores of five banks and six auto/home insurers in the Singapore Customer Experience Index (CX Index™). We also unveil new trends in CX quality and highlight the achievements of this year’s top-performing brand. Customer experience professionals can use this report to inform their ongoing improvement efforts and strategic initiatives.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.