Summary
Platform business models can take different forms, and a firm can use them for different purposes, depending on its strategy. A platform-based approach means moving from a business based on control to a business based on influence and reciprocity — so choosing the right strategy is crucial when building a future fit technology strategy. Forrester identifies six common approaches when using platform business models in financial services. It’s not just about building your own platform — use this report to understand the choices you have and deploy the right platform tactics for the situation.
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