Vision Report

Your Future Fit Technology Strategy: Adaptive, Creative, And Resilient

Embrace New Platforms, Practices, And Partnerships To Accelerate Customer Obsession

October 14th, 2020


The 2020s ushered in a migration to all things digital and virtual. New customer preferences for values, privacy, and experimentation; work’s redistributed future; and operating models redefined by shifting market dynamics will challenge even the best technology strategies. To succeed, CIOs need what Forrester calls a future fit technology strategy, rooted in customer obsession and enabling an unprecedented level of adaptivity, creativity, and resilience. Read this report to discover how a future fit technology strategy will reset the pace and focus of your tech investments.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.