Summary
Marketers typically focus on optimizing the work they do because they want to be on the right channels at the right time with the right messaging for the right audience. But if they neglect their processes — how they get work done — they put their best strategies at risk. Operational excellence may not be the most glamorous goal, but achieving it accelerates everything marketing does. Agile strategies can help marketers improve their processes and adaptability. In this report, we share insights informed by AgileSherpas’ State of Agile Marketing Report 2024 to help marketers understand the state of agile in marketing and learn best practices for adopting agile methodologies.
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