Summary
Engaging audiences in Asia Pacific (APAC) is a complex task for demand, account-based, and customer marketers; the region’s myriad countries, cultures, and languages shape preferences and thus the effectiveness of content assets and delivery mechanisms. Forrester’s Demand, ABM, And Customer Marketing Survey, 2024, asked marketing decision-makers in Australia, India, and Singapore to identify the most effective content assets and delivery mechanisms across the presales, pipeline, and postsales stages. This report analyzes the survey findings and details which delivery mechanisms and content assets marketers can use at each sales stage to support and adjust program composition.
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