Daryl Wright,

Daryl Wright

Principal Analyst

Daryl has worked in regional and global B2B marketing leadership roles across technology and professional/financial services organizations for the past 25 years. He has a broad range of marketing expertise across marketing strategy, demand generation, digital and e-commerce, portfolio marketing, and marketing operations. He has a particular interest in the marketing of enterprise software, fintech, and professional and financial services products and businesses. His primary focus is demand and account-based marketing (ABM) research.

Research Coverage

Planned Research

What research can you expect from Forrester in the next 12 months? Updated biweekly, our publishing plan will keep you current with market and technology trends. Use the link below to download a list of our upcoming research.

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November 26th, 2024 4:00 AM - 5:00 AM Peer Discussions

Maximizing Impact: Marketing Planning For APAC Leaders In 2025 (APAC)

Join fellow B2B marketing leaders and Forrester analysts Daryl Wright and Subhendu Pattnaik for this interactive conversation. Stagnant marketing budgets and mixed economic conditions pose challenges to leaders in Asia Pacific (APAC), who must respond by balancing risks and opportunities in their planning processes. APAC leaders face three key realities: modest disinflation and steady growth; changing buyer behavior requiring better revenue processes; and tight marketing budgets that they must allocate judiciously. Where will you and your peers focus in 2025? This discussion will cover the importance of transforming revenue processes, modernizing marketing organizations, leveraging AI, and prioritizing customer-centric KPIs to drive growth and performance. Peer discussions are available exclusively to Forrester Decisions VIP Leaders and Leader license holders for their own participation.