Trends Report

The State Of Digital Lending In India, 2023

Embedded Lending Is Emerging As The Next Big Opportunity

October 16th, 2023
With contributors:
Ashutosh Sharma , Aadya Gupta , Bill Nagel


The digital lending ecosystem in India is undergoing unprecedented growth and development and is becoming the most funded segment of the country’s fintech industry. Armed with new technologies, digital lenders are disrupting the market in a variety of ways. Rising customer interest and favorable regulatory policies have brought the industry to a turning point and are fueling the move toward an embedded future. This report gives digital leaders at banks and nonbank financial companies (NBFCs) valuable insights into how to navigate India’s ever-changing digital lending landscape and a framework to help them make informed decisions.

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