Trends Report

The State Of Enterprise Marketing Technology, 2018

July 11th, 2018
With contributors:

Summary

B2C marketing professionals must assemble enterprise marketing technology (EMT) stacks to support relevant and engaging customer experiences. For our Q1 2018 Forrester Wave™ evaluations of cross-channel campaign management (CCCM) and enterprise marketing software suites (EMSSes), we surveyed 52 customer references and end users about their respective vendors and marketing technologies. This report outlines the current status of EMT through users' eyes.

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