Companies with less than $500 million in revenue dedicate more funds to events than companies with larger revenues. Regional patterns show APAC leading in event spend. And industry differences are pronounced, with nearly half of the manufacturing and production and professional, business, and technology services respondents surveyed in Forrester’s Marketing Budgets Survey, 2025 allocating over 30% of programs budgets to events. This report analyzes these variations to provide a clear view of how event spending functions as a consistent, though not uniform, component of B2B marketing.