Trends Report

The State Of Extended Reality

December 22nd, 2023
Julie Ask, null
Julie Ask
With contributors:
James McQuivey, PhD , Fiona Swerdlow , Camille Floyd , Demi Starks


Future-fit organizations have many emerging technologies to track and potentially adopt. Extended reality (XR) is an emerging technology with a long-term benefit horizon that will take more than five years to deliver tangible benefits for most firms. In consumer use cases, XR is effective when consumers use it; however, too few do.

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