Trends Report

The State Of Field Marketing In Asia Pacific

Addressing Operational Challenges Will Unleash Growth

 and  seven contributors
Mar 08, 2024

Summary

Field marketing in Asia Pacific (APAC) is supporting strong revenue growth in the region. To unleash further revenue growth, organizations will need to address a wide range of operational challenges and optimizations need to be addressed. This report uses data from Forrester’s 2023 State Of B2B Field Marketing Survey to outline the strengths and weaknesses of the field marketing function in APAC. This report helps B2B marketing leaders understand the areas of opportunity in which they can refine field marketing capabilities, technology, processes, and organization to achieve goals more effectively.

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