Data Overview Report

The State Of Future Fit Organizations, 2023

Lead With Culture, Innovation, And Insights To Become Future Fit

September 8th, 2023
Bobby Cameron, Vice President, Principal Analyst
Bobby Cameron Vice President, Principal Analyst
Fiona Mark, Principal Analyst
Fiona Mark Principal Analyst
Rachel Kwon, Senior Researcher
Rachel Kwon Senior Researcher
With contributors:
Frederic Giron , Sam Higgins , Michael Kearney , Anna Synakh , Marissa Fritz

Future fit organizations can quickly reconfigure business structures and capabilities to meet customers’ emerging needs and expectations. Forrester’s research finds that executives at future fit organizations report 1.6 times faster average year-over-year revenue growth than those that are not future fit. Read this report to learn how you can set your path to future fitness.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.