Summary
AI usage has increased in the past 12 months. Of those who have used generative AI (genAI), one in five online adults use it on a daily basis. This represents a paradigm shift in how people access knowledge, given a majority of consumers now consider it as the new “answer engine.” And contrary to popular belief, personal AI usage trumps professional AI usage. The result? A deeper “intimacy” with AI tools — where consumers see them as confidants. This report helps B2C marketers, CX professionals, and digital business leaders examine the latest insights about consumers’ usage of and attitudes toward genAI.
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