Trends Report

The State Of Generative AI, 2024

January 26th, 2024


Generative AI (genAI) technology promises to transform how enterprises operate, how employees do their jobs, and how consumers interact with brands. We’re in the early stages of genAI technology, and there are many questions around its use cases, risks, and real-world impact. Enterprises are balancing opportunity with apprehension; most are experimenting with genAI in their workflows, and many are developing production systems based on solutions from tech companies and service providers. This report explores the current state of generative AI from the demand and supply angles, how companies are adopting it, and what factors enterprises should consider when preparing to implement it.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.