Summary
Forrester recently surveyed 50 loyalty program marketers about their loyalty program strategies in an effort to understand the size, structure, and performance of their programs. This report contains benchmarks for customer insights (CI) executives working on driving customer loyalty. It provides an overview of how companies across industries execute on loyalty strategy and is an update to the "Marketers Are Overconfident In Their Loyalty Strategies" report, originally published in September 2012.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).