Trends Report

The State Of Mobile Insurance, 2014

Digital Teams Continue To Expand Their Mobile Services

July 2nd, 2014
With contributors:
Ellen Carney , Julie Ask , Aurelie L'Hostis , Benjamin Ensor , Alex Causey , Audrey Blumstein

Summary

Insurance companies are rolling out a widening range of mobile insurance functionality for both consumers and agents. While there's substantial and growing consumer interest in mobile insurance, actual use is low. The road to widespread consumer use of mobile insurance will be long and bumpy, thanks to the low frequency of insurance interactions and the challenges of multiple mobile platforms. This report is intended to help eBusiness and channel strategy professionals understand the state of customer demand in developed economies, what mobile functionality insurance companies are offering, and the challenges that they will need to overcome in the years ahead.

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