Summary
Retail IT is challenged to support new cross-channel offerings and the ability to sell services and merchandise not provided in the store itself. It also needs to support rapid innovation in point-of-sale (POS) peripherals and the promise of more direct-to-consumer promotion in stores. Retail CIOs must recruit the heads of business functions to help define the requirements of next-generation POS that can deliver Experience-Based Differentiation and integrate Social Computing with in-store experiences. The business case for POS replacement should be based on improved capabilities to deliver upsell and cross-sell recommendations that lift average order value and generate repeat visits through integration with enterprise apps like loyalty or order management and with in-store direct-to-consumer promotion.
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