Data Overview Report

The State Of Portfolio And Product Marketing In 2024

 and  four contributors
Dec 20, 2024

Summary

Portfolio marketing is one of the least-well-defined functions in B2B marketing, with responsibilities spanning everything from market and competitive insights, go-to-market strategy, segmentation, product marketing and launches, industry marketing, messaging, and more. To help portfolio marketers better understand how they compare with their functional peers, Forrester commissioned its annual Portfolio Marketing Survey.

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