Summary
US shoppers love retail loyalty programs. According to Forrester’s Consumer Benchmark Survey, 2024, 85% of US online adults belong to at least one retail loyalty program, with grocery, credit card, and pharmacy programs the most popular. Loyalty programs have a significant impact on consumer shopping behavior. In this report, digital business pros can learn the state of loyalty programs, their impact on consumer spending, and the key benefits consumers look for in them.
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