Data Overview Report

The State Of Retail Loyalty In 2024

August 19th, 2024
Sucharita Kodali, VP, Principal Analyst
Sucharita Kodali VP, Principal Analyst
Mary Pilecki, null
Mary Pilecki
With contributors:
Fiona Swerdlow , Emily Collins , Taylor Hansen , Anna Hoskins , Delilah Gonzalez

US shoppers love retail loyalty programs. According to Forrester’s Consumer Benchmark Survey, 2024, 85% of US online adults belong to at least one retail loyalty program, with grocery, credit card, and pharmacy programs the most popular. Loyalty programs have a significant impact on consumer shopping behavior. In this report, digital business pros can learn the state of loyalty programs, their impact on consumer spending, and the key benefits consumers look for in them.

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