Trends Report

The State Of Retail Media

Retailers, Think Long Term To Seize This Skyrocketing Media Opportunity

July 11th, 2022
With contributors:
Emily Collins , Collin Colburn , Benjamin Nagle , Christine Turley

Summary

Retail media gives retailers a huge opportunity to expand their revenue, deepen their endemic brand relationships, and bring new benefits to consumers. But retailers entering the media business will face a range of obstacles and important decisions on their road to building a mature, sustainable offering. This report outlines the state of retailer-driven media, digs into the models retailers are employing, and provides advice on how retailers can make the most of the opportunity over the long term.

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