Trends Report

The State Of Retail Media

Retailers, Think Long Term To Seize This Skyrocketing Media Opportunity

July 11th, 2022
Sucharita Kodali, VP, Principal Analyst
Sucharita Kodali VP, Principal Analyst
Joanna O'Connell, null
Joanna O'Connell
With contributors:
Emily Collins , Collin Colburn , Benjamin Nagle , Christine Turley

Summary

Retail media gives retailers a huge opportunity to expand their revenue, deepen their endemic brand relationships, and bring new benefits to consumers. But retailers entering the media business will face a range of obstacles and important decisions on their road to building a mature, sustainable offering. This report outlines the state of retailer-driven media, digs into the models retailers are employing, and provides advice on how retailers can make the most of the opportunity over the long term.

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