Trends Report

The State Of Retailing Online 2010: Key Metrics And Multichannel And Global Strategies

An Empowered Report

October 28th, 2010
With contributor:
Benjamin Zeidler


This second part of Forrester's annual survey conducted in partnership with of Web retailers covers benchmark data pertaining to key eCommerce metrics, profitability, and spend level on various functional groups within an eCommerce business, as well as internationalization plans. Additionally in this document we provide findings from more than 50 statements addressing attitudes and execution regarding multichannel management.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.