Data Overview Report

The State Of The Italian Shopper And Environmental Sustainability, 2023

Italian Consumers Are The Greenest In Europe

June 12th, 2023
Melissa Chaudet, null
Melissa Chaudet
With contributors:
Martin Gill , Amy DeMartine , Victoria Manes , Jen Barton

Italian shoppers widely consider themselves environmentally conscious. They embrace sustainable behaviors and reward brands that are taking action on climate change. However, Italian retailers and brands still must remove significant barriers such as cost, lack of convenience, and lack of trust to increase sustainable purchasing. This report reviews our data on Italian online adults’ attitudes and behaviors toward environmentally conscious shopping habits to help brands and retailers understand the current state of the Italian shopper and environmental sustainability.

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