Data Overview Report

The State Of The Medicare Advantage Shopping Experience

Seniors Demand Value From Health Insurers

January 29th, 2024
With contributors:
David Hoffman , Tiffany Do , Peter Harrison

An aging population will bring up to 40 million new Medicare Advantage members in the coming decade, and legacy health insurers and new entrants alike stand to profit. To win savvier senior shoppers, health insurers must offer a shopping experience that is easy, showcases the value of the plan, and instills confidence. We’ve analyzed Forrester data on individuals who historically select individual plans, employer-sponsored plans, and traditional Medicare to uncover key trends in the shopping experience and help health insurers plan for the coming waves. This report helps digital and CX executives at health insurers optimize the Medicare Advantage shopping experience for seniors.

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