Data Overview Report

The State Of The Medicare Advantage Shopping Experience

Seniors Demand Value From Health Insurers

January 29th, 2024
Arielle Trzcinski, Principal Analyst
Arielle Trzcinski Principal Analyst
With contributors:
David Hoffman , Tiffany Do , Peter Harrison

An aging population will bring up to 40 million new Medicare Advantage members in the coming decade, and legacy health insurers and new entrants alike stand to profit. To win savvier senior shoppers, health insurers must offer a shopping experience that is easy, showcases the value of the plan, and instills confidence. We’ve analyzed Forrester data on individuals who historically select individual plans, employer-sponsored plans, and traditional Medicare to uncover key trends in the shopping experience and help health insurers plan for the coming waves. This report helps digital and CX executives at health insurers optimize the Medicare Advantage shopping experience for seniors.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.