Data Overview Report

The State Of The UK Shopper And Environmental Sustainability, 2024

UK Shoppers’ Green Behaviors Lag Behind Other European Countries

March 4th, 2024
Thomas Husson, Vice President, Principal Analyst
Thomas Husson Vice President, Principal Analyst
With contributors:
Martin Gill , Fiona Swerdlow , Amy DeMartine , Victoria Manes , Demi Starks

UK shoppers are less inclined than other European consumers to pay more for environmentally friendly products. UK retailers and brands must get serious about their corporate commitment to environmental sustainability issues and how they demonstrate that commitment to their customers. This report reviews our data on UK online adults’ attitudes and behaviors toward environmentally conscious shopping habits to help retailers and brands understand the current state of the UK shopper and environmental sustainability.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.