Data Overview Report

The State Of The US Consumer And Payments

February 8th, 2024
Nicole Murgia, null
Nicole Murgia
With contributors:
Fiona Swerdlow , Delilah Gonzalez

Consumers have more and more choice about which payment methods to use while shopping. Over the past four years, digital payment methods have gained significant traction among US consumers, now topping the list of most used payment methods. However, consumers still often opt for traditional payment methods (e.g., cash, credit cards, debit cards) while also experimenting with new alternatives. This report reviews Forrester’s data on US online adults’ attitudes and behaviors around payments, including digital payments, peer-to-peer (P2P) payments, and “buy now, pay later” (BNPL).

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