Trends Report

The State Of The US Shopper And Environmental Sustainability, 2023

December 27th, 2023
Sucharita Kodali, VP, Principal Analyst
Sucharita Kodali VP, Principal Analyst
Nicole Murgia, null
Nicole Murgia
With contributors:
Fiona Swerdlow , Amy DeMartine , Taylor Hansen

Summary

When it comes to adopting more sustainable shopping behaviors, US consumers are environmentally conscious, though still less so than consumers in other countries, particularly in Europe. Many — especially among younger age groups — expect companies and brands to operate in ways that protect the environment and practice sustainability. US brands and retailers must understand how to meet these customer expectations. This report reviews our data on US online adults’ attitudes and behaviors toward environmentally conscious and sustainable shopping habits.

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