Trends Report

The State Of US Small Business Banking, 2021

New Competition And New Products — All Amplified By Digital Innovation — Threaten The Role Banks Play In SMB Owners’ Lives

December 28th, 2021
With contributors:
David Hoffman , Christiana Lano , Sam Bartlett


It took roughly a decade for digital disruption to hit small- and medium-size business (SMB) banking as profoundly as it hit retail consumer banking. But multiple, confluent forces are now reshaping the SMB banking market in the US. Digital innovation — in the form of emerging technologies and novel ways of using them — is giving firms new ways to engage with and create value for SMBs. Disruptors such as fintech firms are harnessing digital tools to better serve SMBs. And the number of competitive threats to banks grows as competitors build new SMB products. To drive sustained growth in SMB banking, firms need innovative products and a clear value proposition.

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