Trends Report

The State Of US Social Commerce

Bolstering US Consumer Trust In Social Media Shopping Is Needed For Widespread Adoption

January 19th, 2022
Jessica Liu, Principal Analyst
Jessica Liu Principal Analyst
With contributors:
Emily Collins , Mike Proulx , Fiona Swerdlow , Emily Pfeiffer , Sucharita Kodali , Cole Walsh , Shynise McElveen , Christine Turley

Summary

Despite rapid uptake in Asia, social commerce faces a major barrier to adoption in the US: consumer distrust of social media platforms and hesitancy to complete transactions on them. But don’t abandon your social commerce strategy just yet — expand social media’s role in commerce beyond in-app purchasing. This report explains the buzz around social commerce and guides brands on how to fold social media into their omnichannel commerce plans.

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