Trends Report

The State Of US Social Commerce

Bolstering US Consumer Trust In Social Media Shopping Is Needed For Widespread Adoption

January 19th, 2022
With contributors:

Summary

Despite rapid uptake in Asia, social commerce faces a major barrier to adoption in the US: consumer distrust of social media platforms and hesitancy to complete transactions on them. But don’t abandon your social commerce strategy just yet — expand social media’s role in commerce beyond in-app purchasing. This report explains the buzz around social commerce and guides brands on how to fold social media into their omnichannel commerce plans.

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