Digital sales channels are rapidly reshaping the B2B buying landscape by delivering unprecedented flexibility, efficiency, and reach for both buyers and suppliers. Companies are moving beyond traditional sales models, embracing a mix of digital sales channels — including supplier-operated e-commerce sites, buyer-operated e-procurement, and third-party-operated marketplaces. This report examines the reasons behind the growing importance of digital sales channels and defines the full spectrum of B2B digital sales channel options.