Summary
Digital sales channels are rapidly reshaping the B2B buying landscape by delivering unprecedented flexibility, efficiency, and reach for both buyers and suppliers. Companies are moving beyond traditional sales models, embracing a mix of digital sales channels — including supplier-operated e-commerce sites, buyer-operated e-procurement, and third-party-operated marketplaces. This report examines the reasons behind the growing importance of digital sales channels and defines the full spectrum of B2B digital sales channel options.
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