Trends Report

The Strategic Role Of Identity Resolution

Identity Is Context In The Age Of The Customer

October 17th, 2016
With contributors:
Mary Pilecki , Fatemeh Khatibloo , Tina Moffett , Arleen Chien , Laura Glazer


The ability to accurately identify customers is the most basic prerequisite for marketing analytics, orchestration, and execution. And it's becoming more critical than ever for firms planning to link systems of insight and engagement to foster seamless and relevant cross-channel customer experiences. This report helps B2C marketers understand a comprehensive process and applications for identity resolution.

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