Summary
Sharing progress on thought leadership programs (e.g., activities, outcomes) with the right members of the team can be helpful, but program leaders also must show the results of their initiatives. Thought leadership teams must look at the short- and long-term business impact of their efforts to drive greater relevance. In this report, we take a detailed look at the optimize phase of the Forrester Thought Leadership Development Model, in which thought leadership activities are monitored and measured so they may be evaluated and optimized for maximum impact.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.