How To Report

The Thought Leadership Development Model: Phase Five — Optimize

December 5th, 2019


Sharing progress on thought leadership programs (e.g., activities, outcomes) with the right members of the team can be helpful, but program leaders also must show the results of their initiatives. Thought leadership teams must look at the short- and long-term business impact of their efforts to drive greater relevance. In this report, we take a detailed look at the optimize phase of the Forrester Thought Leadership Development Model, in which thought leadership activities are monitored and measured so they may be evaluated and optimized for maximum impact.

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