Application development in enterprises is fundamentally changing, and formal citizen developer programs to train, mentor, and empower businesspeople on low-code platforms are a mainstream trend. Management consultancies and other service providers are beginning to support this emerging need with governance approaches, platform add-ons, consultative advice, and boots-on-the-ground services for designing and implementing these programs. We expect citizen developer services to form a distinct and crucial submarket of the low-code services market over the next two years, but no firm is there — yet.