Summary
To transform experiences, customer experience (CX) functions must direct, influence, or inform activities that determine what customers need; design and test solutions; and deliver products and services. This report defines activities that organizations can perform to bring their expressions of customer obsession to life.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).