Report

The Tools That Matter: Demystifying Emerging Technologies

May 25th, 2021
With contributors:
Rick Parrish, Emily Stutzman, Shayna Neuburg

Summary

A modern technology strategy must have the customer at its core. However, the proliferation of new technologies can make it challenging to zero in on the tools that will enable customer obsession. Executives must identify the potential of emerging technologies for the future fitness of their tech strategies — and ultimately the customer obsession of their companies. This report is a primer on the top new tech in seven categories: human experience, business automation and robotics, enterprise risk management, artificial intelligence, new computing architectures, next-generation communications, and Zero Trust security.

Want to read the full report?

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.