Summary
In today's competitive environment, investing in business technologies is central to companies' ability to win, serve, and retain customers. Companies that create and lead in new disruptive business models often leverage emerging technologies for unique customer experiences. As CIOs create their business technology (BT) agendas, they need to take a more proactive approach to understanding and investing in emerging technologies for competitive differentiation. This report identifies and catalogs the customer impact of the top 15 emerging technologies that will help your firm thrive in the age of the customer and provides a CIO perspective on how to invest in them more effectively.
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