Summary
Health insurers enter 2024 facing several challenges, including rising medical costs, decreased consumer trust, the need to navigate the upcoming election, and pressure for price transparency. They will need to do more with less, implement cost-cutting measures, and leverage AI to streamline processes. Additionally, they must focus on enhancing the customer experience to drive retention and loyalty while also managing their brand reputation. Health insurance leaders should read this report to understand the top five health insurance industry trends in 2024 and how they should respond to set their businesses up for success.
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