2020 stands poised to bring a monumental shift in data liquidity to the healthcare provider market as regulatory forces, API frameworks, and public cloud vendors bring innovative data services to market. Automation, AI, and new insights delivery channels will support a shift toward on-demand, personalized care. Price transparency and growth in downside risk-bearing contracts will drive swift adoption of advanced analytics and digital front-door strategies. Digital business leaders must embrace this digital transformation to drive growth in the year ahead.