The Trends Driving Web Content Management Innovation

In 2007, Forrester spoke with 30 enterprises about their Web content management (WCM) needs and interviewed 11 WCM vendors about their WCM strategies. Organizations want improvements in WCM administrative tool usability, enhanced personalization capabilities, and globalization functionality. Many vendors will continue to tackle the basics of WCM, incorporating Web 2.0 support for blogs, wikis, and RSS, while emphasizing how they can help organizations address their Internet and intranet Web publishing needs. Software-as-a-service (SaaS) will make inroads into WCM, especially for organizations looking for basic WCM support. Personalization, globalization, and multichannel needs will drive the next round of WCM innovation, taking WCM from a tool set for publishing Web content to solutions for delivering content to people across multiple channels.