Data Overview Report

The US Banking Customer Experience Index Rankings, 2024

How US Banking Brands Earn Loyalty With The Quality Of Their Customer Experience

June 17th, 2024
With contributors:
Rick Parrish , Danny Yen , Ashley Villarreal , Shayna Neuburg

We reveal the scores of 27 US banking brands that we analyzed as part of Forrester’s Customer Experience Benchmark Survey, 2024. We also identify the types of experiences that customers prefer and the drivers and emotions that affect loyalty the most.

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