Data Overview Report

The US Retailers Customer Experience Index Rankings, 2024

How US Retailers Earn Loyalty With The Quality Of Their Customer Experience

June 27th, 2024
With contributors:
Rick Parrish , Rebecca Rose , Melissa Bongarzone , Taylor Hansen , Shayna Neuburg

We reveal the scores of 42 US retail brands that we analyzed as part of Forrester’s Customer Experience Benchmark Survey, 2024. We also identify the types of experiences that customers prefer and the drivers and emotions that affect loyalty the most.

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