You can use a virtual event management platform to reach global audiences cost-effectively and sustainably, capture audience data and insights, and create reusable content assets to drive ongoing engagement. But to realize these benefits, you’ll first have to select from a diverse set of vendors that vary by size, type of offering, geography, and use case differentiation. B2B marketers and event leaders should use this report to understand the value they can expect from a virtual event management platform vendor, learn how vendors differ, and investigate options based on size and market focus.