Best Practice Report

Three Lessons On Video Streamers

A Research Overview For The Video Streaming Market

January 31st, 2020
With contributors:


Disney+’s arrival into the video streaming market shines a spotlight on this increasingly crowded space. While the success of Disney+, Netflix, and Amazon remains assured, other services will struggle. However, CMOs at many media firms should learn three more general lessons from our recent research on the challenges of the video streaming market. This report provides key research insights for CMOs of media companies about the content and technical preferences of customers of video streaming services.

Want to read the full report?

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.